Craftroots, an initiative by Gramshree, connects traditional artisans globally, supporting 75+ craft forms and engaging 35,000+ artisans in two decades. We revive ancient crafts, preserving a 5000-year-old tradition through hard work. Craftroots aims to create an encouraging crafts ecosystem, adding value to artisans' progress.
Three-Pronged Strategy: Revival, Sustenance, Sharing
Craftroots employs Revival, Sustenance, and Sharing to give artisans a rightful place in society. Your purchasing choices impact the survival of ancient traditions and artisans' livelihoods. Live exhibitions, retail stores, and events spotlight Gujarat's traditional crafts, providing an impetus to the sector.
Advocates of sustainable progress, Craftroots protects India's artisanal legacy, empowering rural craftsmen, especially women. Under Gramshree, we uplift marginalized women by providing training and support, aiming for a conscious shift in society's mindset.
First women CM of Gujarat and a visionary leader, Anandiben has driven Gramshree and Craftroots to positively impact society. Embodied with compassion and a background as a renowned teacher, Anandiben Patel resonated with the day-to-day challenges women faced.
The beautiful thought of, “ Be the change you wish to see the world”, is what the life of Anar Patel revolves around. Her journey is a core reflection of this thought. The visionary leader and an ardent social entrepreneur, Anar Patel has received remarkable recognition in the league of service. Her life’s mission is to support till the end of her life. She is a woman who bestowed enriching lives, especially to the less privileged kids, and women, and reviving Indian crafts in India. The founder of Craftroots, Anar Patel believes in the value of providing livelihood concerning the dignity of every artisan. Her passion is driven by Indian crafts whilst creating sustenance for underprivileged women. Equally, She has an immense dedication to keeping the Indian crafts alive and passing them down to the next generations.
