For Her

Where culture meets future!

A brand connected to its roots.

Home Furnishing
For Him

Artisan Story

Pattern Left
Pattern Right

Patel Vaishali - Mirror Work

VAISHALI PATEL: REFLECTING TRADITION, STITCHING LEGACIES.

Since the 10th standard, Vaishali Patel has been immersed in the shimmering world of needles and thread. For 20 years, she has worked with her trust, mastering the complex geometries of Kutchi, Rabari, and Mirror work. What started as a young girl’s curiosity has blossomed into a lifelong expertise in traditional stitching.

Every mirror she sets and every stitch she pulls is a tribute to the rich cultural tapestry of Gujarat. Her dedication ensures that the vibrant, reflective heritage of her land continues to shine. To Vaishali, stitching is not just a skill—it is a 20-year journey of preserving the soulful art that defines her community’s identity.

Anju Ben - Latkan Work

ANJU BEN: CRAFTING ELEGANCE, WEAVING CULTURAL BRIDGES.

From the historic lanes of Faizabad, UP, to the vibrant heart of Gujarat, Anju Ben’s journey is one of artistic fusion. For 17 years, she has been a pillar of strength within her trust, mastering mirror and textile arts. While her skills are many, she is celebrated as a maestro of Latkan Work—the rhythmic art of creating ornamental tassels that breathe life and movement into traditional attire.

Two decades ago, Anju Ben brought the soul of Uttar Pradesh to Gujarat, blending two rich heritages into every piece she creates. Her Latkans are not mere accessories; they are symbols of celebration and joy, crafted with a precision that reflects years of dedication. With every bead and thread, she continues to innovate, proving that true craftsmanship knows no borders and only grows stronger with time.

Neru Baa - Patchwork

STITCHING DREAMS, ONE PATCH AT A TIME

In Gujarat, Neru Baa has mastered Patchwork for 37 years. Her journey began watching her mother turn scraps into art, a memory that became her soul's inspiration. Though her in-laws practiced cobbler work, Neru Baa stayed true to her textile roots. By choosing patchwork, she bridged her past with her present. To her, tradition is more than inheritance; it is a labor of love that keeps history alive, one vibrant stitch at a time.

Chandrika Panchal - Rabari Work

CHANDRIKA PANCHAL: EMBROIDERING DREAMS, PRESERVING SOULS.

In Gujarat’s heart, Chandrika Panchal masters the art of Rabari Work. Starting at age 14, she turned childhood inspiration from her mother into a lifelong legacy. After 5 years with Gramshree, her passion remains vibrant. Living with her son and grandchildren, she continues to stitch with enthusiasm. To her, Rabari work is a sacred language of mirrors and motifs. Every stitch is a heartbeat of tradition, ensuring this nomadic beauty thrives for generations.

Islam Ahmed - Lakh Bangles

Artisan Story

LAAKH CHUDI - WHERE TIMELESS TRADITION MEETS ARTISTIC BRILLIANCE

In the heart of Jaipur, Rajasthan, a master craftsman by the name of Islam Ahmed carries on a revered tradition that has been woven into the fabric of his family for seven generations. Hailing from a lineage of skilled artisans, Islam Ahmed is a guardian of the art form known as Laakh Chudi—a timeless craft that has left an indelible mark on the cultural heritage of Rajasthan.

Babukaka - Tangaliya

Artisan Story

BABUKAKA RATHORE AND CRAFTROOTS: WEAVING LOVE, INSPIRING TRADITIONS

A remarkable artisan hailing from the quaint town of Surendranagar in Gujarat. His journey with Craftroots began with a serendipitous moment at their very first exhibition held at The Karnawati Club, Ahmedabad. Little did he know that this encounter would shape his life in ways he could never have imagined. From the moment Babubhai stepped foot into Craftroots, he was embraced by a community that exuded immense respect and love.

Pravin Prajapati - Gobar Art

Artisan Story

REVIVING TRADITIONS, IGNITING DREAMS- PRAVIN PRAJAPATI'S JOURNEY

In the humble town of Botad, where traditions are deeply rooted in the hearts of its people, resides a man named Pravin Prajapati. He carries with him a rich heritage of artistry passed down through generations, a legacy that he cherishes and upholds with unwavering dedication. Pravin's artistic journey began with a profound influence from his father and ancestors, who nurtured his passion for creativity.

Jamna Baa - Applique Work

Artisan Story

A JOURNEY OF LOVE AND ART WITH JAMNA BAA

In the enchanting land of Kutch, where vibrant colors and rich traditions intertwine, a young artist's passion for appliqué work began to blossom. Inspired by the skilled hands of her mother and grandmother, she embarked on a creative journey that would shape her destiny. Craftroots, a haven for artisans like her, became more than just a place; it became a second home.

Embrace the Grace
of Handcrafted Kaftans!

View Collection

Featured On

Handcrafted with love

Premium Quality

Eco-Friendly

COD Available

Sustainable Material